All SEO efforts are concentrated around bringing more visitors to a website and an important aspect of the website optimization is adapting the content so that it includes the correct keywords and making sure that their density is consistent with the topic of the site.
When an end user employs a search engine, they input words or phrases that define their search query. The search engine will then provide a results page where websites featuring the terms used have a higher chance of occupying the top positions.
Of course, many other factors weigh in when a search engine computes a website’s ranking for a specific search, but ensuring that your website features the correct keywords is one of the most important steps in optimizing your results page performance.
The first stage of keyword optimization is selecting the appropriate keywords by focusing on possible search terms or phrases used by potential customers. The goal is not only bringing as many visitors to the site as possible, but attracting more potential customers. A large number of end users are already looking for a specific product/service or piece of information. Webmaster’s goal is to offer it by using the right keyword to describe it and advertise it.
<a href="https://www.google.de/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.co.jp/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.co.jp/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.es/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.ca/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.nl/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.nl/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.pl/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.pl/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.au/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.ch/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.cz/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.be/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.se/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.dk/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.sg/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.sg/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.pt/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.no/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.co.za/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.ph/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.gr/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.cl/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.cl/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.at/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.bg/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.sk/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.sk/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.rs/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.lt/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.si/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.co/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.hr/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.hr/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.ee/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.lv/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.ec/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.ec/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.ng/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.lu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.bd/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.bd/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.tn/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.tn/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.mu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.mu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.mu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.co.ke/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.co.cr/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.co.cr/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.do/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.ba/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.ba/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.lb/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.lb/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.gt/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.sv/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.py/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.gt/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.gt/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.dz/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.dz/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.kz/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.kz/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.kz/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.hn/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.cat/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.cat/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.pa/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.ge/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.ge/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.ge/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.co.ug/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.ni/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.co.bw/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.pa/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.cm/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.ml/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.co.bw/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.cu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.ci/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.kw/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.com.kw/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.cu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.cu/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.co.ug/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.co.ug/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.co.ma/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.am/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.vg/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.vg/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.cm/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.ml/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.ml/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.bh/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.com.bh/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.ad/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://maps.google.ad/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="https://www.google.ad/url?q=http://www.seogupshup.com/">seogupshup</a>
<a href="http://images.google.com.cy/url?q=http://www.seogupshup.com/">seogupshup</a>
Most chances are that the perfect keyword for your website is in fact, a phrase. Usually, the one-word searches are very generic and the end user is not looking for a specific product, but rather browsing. This is why a longer search phrase may imply that the user is a potential customer, determined to purchase the good or service he is looking for.
The keyword selection is done mainly using reverse reasoning, asking yourself, what words would a potential customer use to look for the information or product you are offering, considering that they don’t know your brand name or your website?
Once a range of keywords is selected, a good insight into the market is provided by running searches for the keywords, and analyzing the competition, the listings at the top of the search results page. Evaluating their performance and marketing strategies is very helpful in developing your own tactics in order to emphasize your competitive edge.
The amount of paid advertisement present on top and to the right of the organic results can also provide an insight into the value of the market and the profitability of the keyword.
As soon as a keyword cloud is formed, the content on the website can be adapted, or built around these keywords. An important part of this optimization technique is creating distinct pages for various keywords, instead of squeezing every possible keyword on a single page.
The keyword density is also essential in SEO success. There must be a balance between using the keywords often enough and using them too frequently. The lack of a sufficient keyword density may hurt the site’s performance in searches, while a high density may get the site penalized by the search engine for poor quality content.
The most popular tools in keyword research are listed below. All of these services are paid, except Google’s Keyword Planner. They allow researching for keywords and provide various statistics, such as average monthly searches and the difficulty of the keyword market :
- Google‘s AdWords Keyword Tool – now replaced by Keyword Planner
- Wordtracker‘s Keyword Demand
- Moz Keyword Analysis
- Raven Tools Research Central
- Advanced Web Ranking
No comments:
Post a Comment